R. Venkatesh joined the Katz School in 1996. His research is in the areas of pricing, product bundling, cobranding, new products, and sales management.

Mar 1, 2024 · Venkatesh (Venky) Shankar is Professor of Marketing and Ford Chair in Marketing & E-Commerce, Mays Business School, Texas A&M University.

Renowned Professor of Marketing Venkatesh “Venky” Shankar joined SMU Cox as the new Harold M. ... business, marketing strategy, retailing, international marketing ...

I find this book quite useful for IT professionals engaged in positioning and marketing IT services and products. The book covers the nuances of managing the ...

Professor and Ford Chair in Marketing & E-Commerce · Texas A&M University · Mays Business School, Texas A&M University. 18 years 5 months.

Venkatesh (Venky) Shankar is an American marketing professor, consultant and author. He is currently Brierley Endowed Professor of Marketing and Academic ...

Edited by Venkatesh Shankar, Professor of Marketing and Coleman Chair in Marketing and Marketing Ph.D. Program Director, Mays Business School, Texas A&M ...

A probabilistic approach to pricing a bundle of products or services. R Venkatesh, V Mahajaim. Journal of Marketing Research 30 (4), 494-508, 1993. 315, 1993.

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